Only where it benefits them. In China, they have gladly given up encryption keys so that govt. can access user's data.
In the U.S. the law favors their users’ privacy to some degree. Not in China.
Apple is talking the talk about privacy where it's favourable to them. Is it actually walking the walk when it actually hurts them? That's when you know if a company if serious about privacy or it's just another marketing strategy.
Again, leaving China would not help their users, but it would be a huge blow to their finances today and in the future. Is martyrdom a good play for a business and its stockholders?
It absolutely will. Apple users will know for sure that Apple respects privacy and will not budge under pressure, no matter what. Point is, Apple talks about being all about user's privacy till it hurts their finances. Thus, it talks the talk but doesn't walk the walk.
Google famously even walked away from China at one point of time.
it’s hugely grey; you can’t just say that apple only has principals when it suits them. china is a VERY complicated place, morally
The fact that there's now popular pushback against the data-gatherers is certainly to their favor, and they'd be foolish not to trade on the fact that "Hey, you know what? We collect very little, and have no interest in monetizing you as a user, because that's never been our business model."
I think Apple does benefit from some solidly ethical leadership here, but it's also probably wise -- I can see lots more data-protection laws coming down the pike in the years ahead, and they'll endanger the big-data approach. If I were Apple, I'd probably stay away from it for those reasons alone.
No? They aren’t doing that, at least not the website tracking stuff - that would be a huge violation of their privacy policy.
Apple is generally showing a superior attitude towards user privacy, even in situations that don't seem directly tied to their own ad channels, as you say. Maintaining a privacy-focused image is good for business in general, hence their reluctance to cooperate with law enforcement to violate individual user privacy.