GDPR: Programmatic ad buying plummets in Europe

Re:GDPR: Programmatic ad buying plummets in Europe by kungtotte on Saturday May 26, 2018 @04:48AM (#17160946)

AFAIK, it's on them. They can't track you without explicit consent, and they can't force you to consent to improper tracking in order to use the service. By improper I mean something that's not literally required for the service to function; a newsletter obviously needs to know email addresses to work since that's the core operation of the service.

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Re:GDPR: Programmatic ad buying plummets in Europe by briandear on Saturday May 26, 2018 @09:32AM (#17161913)

Isn’t revenue literally required for a service to function? Who pays for the server costs?

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Re:GDPR: Programmatic ad buying plummets in Europe by speakeron on Saturday May 26, 2018 @11:00AM (#17162389)

Nothing stops a site showing ads; they just have to think of creative ways to target them. It's a new opportunity, as all changes of environments are.

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Re:GDPR: Programmatic ad buying plummets in Europe by virgilp on Saturday May 26, 2018 @11:03AM (#17162406)

They are free to put up paywalls. GDPR legislates that personal information can't be used as currency - not that you can't ask for payment.

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Re:GDPR: Programmatic ad buying plummets in Europe by jiveturkey on Saturday May 26, 2018 @12:43PM (#17162934)

but it can. you just need consent.

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Re:GDPR: Programmatic ad buying plummets in Europe by virgilp on Saturday May 26, 2018 @01:18PM (#17163117)

You can't condition service on consent (if you only need the consent for revenue, not in order to provide actual service)

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Re:GDPR: Programmatic ad buying plummets in Europe by fjsolwmv on Saturday May 26, 2018 @01:21PM (#17163134)

What is "the service"? Why can't personalized ads be part of my service? I can how selling personal data isn't part to the service, but the ad content displayed to a user is.

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Re:GDPR: Programmatic ad buying plummets in Europe by kungtotte on Saturday May 26, 2018 @02:03PM (#17163404)

If you're a newspaper for example, personalized ads isn't part of your service which is to present news. So you can't make presenting the news conditional on accepting ad tracking.

You're free to have ad tracking as long as it is optional and by explicit consent only.

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Re:GDPR: Programmatic ad buying plummets in Europe by OJFord on Sunday May 27, 2018 @09:01AM (#17166722)

But you can use a paywall... So can you say 'pay, with either cash or personal information'?

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Re:GDPR: Programmatic ad buying plummets in Europe by virgilp on Sunday May 27, 2018 @01:49PM (#17168110)

I just said GDPR legislates that personal information is not a form of currency, so no, you can't ask for payment in the form of personal information.

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Re:GDPR: Programmatic ad buying plummets in Europe by OJFord on Friday June 01, 2018 @08:08AM (#17204518)

Really? So you can no longer have opt-in ads, or a 'premium' ad-less version?

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