Their software isn't terrible.

1.6 billion.

They bought demandware nearly 2 years ago for just slightly higher which has ecommerce. They just recently ended Business catalyst which was a POS. I guess they magento is the key to taking on big and small ecom sites in the future with this POS.

I can't figure out what you mean by POS, is it Point of Sale, or more common attribute meant to describe Magento performance? :)

A piece of sh%#

My bad on demandware.. ^^

Demandware was bought by Salesforce.

It's not Magento.

Shopify is a more modern implementation - easier to configure and done so in a manner that is not new-user unfriendly. Which is not to say it's friendly, just not totally unfriendly.

Note: I got turned down by Magento over a year ago. Not sure if I'm still biased or not.

I’d say your willingness to disclaim a potential bias lends credence to your claim.

I didn't assume that. My hunch is Adobe wants to create something similar to Shopify but for larger mid-sized and true enterprise entities. Sure many use Shopify but not necessarily because they want to.

Shopify is trying to move up market as there are more profits available from larger customers.

3000 of their Shopify Plus merchants brings almost as much revenue as 600,000 of other merchants (on other Shopify plans).

Adobe just wants to buy them before IBM does. At least OpenText didn't purchase them. Shudders...

1.6 Billion