You can also zoom out and see that Facebook's web traffic has been steadily declining and the April drop has nothing to do with the CA scandal. https://i.imgur.com/e9Mgjby.png

Almost too obvious to say, but: Web traffic has been declining because it's been shifting to mobile apps.

Are there any numbers for that or is it just a assumption? Do we know API access doesn't count as web access in the numbers above? Facebook is begging people to download the app for a few years now, I am not to sure if we can still expect people adapting to this degree.

It's weird to think that a couple of years ago I too was using the facebook app. Since then, I've deleted the app, then deleted my account, switched from stock android to LineageOS.

Now I can't fathom how I accepted to carry that crap around with me, and sometimes forget that just because I don't use it, social media hasn't vanished from the world. I feel as if I was living in a post-social media era, because in my subconscious, social media is dead.

CA scandal was the straw for me

Good, now all we need is a few hundred thousand more personal anecdotes and we can start to grasp the rationale behind the 1.3 billion people who didn't visit FB compared to the month prior /s

A 3-10% drop is huge and much more significant than those deleting Facebook as I'd assume that most of those people used it infrequently if at all and decided the data exposure wasn't worth their minimal use.

But when people start using the service less that's significant especially at these higher traffic sites.

Pssst, length of month...

I assume OC adjusted for that

Last April also had 5 full week-end, hence only 20 working days.