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Re:2018 reform of EU data protection rules by Angostura on Tuesday May 01, 2018 @10:47AM (#16967415)
IP address is only personally identifable info if it is coupled with other info that links it to a real person.

Storing an IP address by itself and sharing it is not, by itself PII

Re:2018 reform of EU data protection rules by someguy2018 on Tuesday May 01, 2018 @11:05AM (#16967593)
No, I'm pretty sure that is incorrect. The EU believes that an IP itself is personally identifiable and it must be secured and processed like any PII [1]. I think you could make a case that the IP being sent to an ad network is an "acceptable" business practice for which you don't need consent, but IANAL.

[1] https://www.enterprisetimes.co.uk/2016/10/20/ecj-rules-ip-ad...

Re:2018 reform of EU data protection rules by donohoe on Tuesday May 01, 2018 @01:44PM (#16969360)
That is incorrect.

In the US, legally thats fine. In the EU they classify it as personal information.

Re:2018 reform of EU data protection rules by LoSboccacc on Tuesday May 01, 2018 @05:44PM (#16971999)
like, have you read the guideline?