2018 reform of EU data protection rules

Re:2018 reform of EU data protection rules by someguy2018 on Tuesday May 01, 2018 @10:20AM (#16967212)

Where would "non-targeted" ads even come from? How can you use an ad network or even run a standard ad server in a way that doesn't share at least the reader's IP Address?

Mom and pop publishers who don't have the resources or ability to staff their own ad sales team are going to be in trouble. The big players who can work around this obstacle are going to be fine. I'm not happy about this.

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Re:2018 reform of EU data protection rules by Angostura on Tuesday May 01, 2018 @10:47AM (#16967415)

IP address is only personally identifable info if it is coupled with other info that links it to a real person.

Storing an IP address by itself and sharing it is not, by itself PII

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Re:2018 reform of EU data protection rules by someguy2018 on Tuesday May 01, 2018 @11:05AM (#16967593)

No, I'm pretty sure that is incorrect. The EU believes that an IP itself is personally identifiable and it must be secured and processed like any PII [1]. I think you could make a case that the IP being sent to an ad network is an "acceptable" business practice for which you don't need consent, but IANAL.

[1] https://www.enterprisetimes.co.uk/2016/10/20/ecj-rules-ip-ad...

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Re:2018 reform of EU data protection rules by donohoe on Tuesday May 01, 2018 @01:44PM (#16969360)

That is incorrect.

In the US, legally thats fine. In the EU they classify it as personal information.

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Re:2018 reform of EU data protection rules by LoSboccacc on Tuesday May 01, 2018 @05:44PM (#16971999)

like, have you read the guideline?

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