For surgeons, the direct target is for the patient to get better - or at least live longer and with higher quality of life. Proxy is the measure of a mortality of a specific surgeon. It is not a direct target - as the surgeon can achieve zero mortality by not doing any surgery at all, but his patients would die of suffer from the lack of treatment.
That's what the article is describing, surgeons won't even play the game, they won't even attempt to help certain people because it might hurt their "win percentage".
Mortality rates are one measure of many that can tell a story, but they're like incarceration rates in that they've become a perverse incentive that exacerbates an issue. If we say that putting more people in prison is a good thing, that's predicated on an assumption that only those that are being put in prisons are people worthy of being there, whose freedom is more costly to society than their imprisonment. When a district is rewarded for putting people in prisons, what types of things might you expect to happen to the legal systems and populations in those places? Would prosecutors then be incentivized to trump up charges and force people into serving prison time unnecessarily to make themselves look like bigger "winners"? Might police make more frivolous arrests or even stir up trouble in communities to paint a picture of rampant criminality so they can look to be "tough on crime"? Wouldn't you expect to see an all-causes decrease in long term crime?
The problem isn't just cherry picking, but if people can game a system built around limited and gameable measures, then it's going to encourage min-maxing for profit.
also, normalizing for the patient risk will likely just lead to people overstating patient risk, because once you reduce performance to an index, people will focus on what's measured before on what the intended goal for the measurement is.
(And besides that, although software estimation is notoriously inaccurate, it is still done and written into contracts all the time, because it serves a useful purpose that outweighs its inaccuracy)
>Some measures should be targeted, the problem here is that it is done in an non genuine way
The "not in a genuine way" is exactly what he's talking about.
I disagree with the downvotes your comment's received.
For example, if I target a high win percentage, is win percentage, then, not a good measure?
Mortality rates are a pretty good measure for surgeons.
The problem here is that they are inflating their measure by cherry picking.
edit:
Some measures should be targeted, the problem here is that it is done in an non genuine way