I really respect Jeep for continuing to engineer each vehicle to do this. (Or at least they still did when I bought mine 10 years ago!)
"In 2004 Jeep started using a special 'Trail Rated' badge on certain Jeep vehicles to mark that that vehicle trail worthy according to Jeep's specifications." [1]
think of how fixed gear bikes made a comeback in a market swelled with ridiculous mountain bikes that were simply overegineered for what they were needed for ( or poorly manufactured with hindering mechanics ).
People can appreciate a simple design, that's easy to maintain and fix.
Though if you want a really simple bike, go for a unicycle. (They have a fixed gear, too.)
> It's not like ... car companies want to waste money with superfluous parts.
Built in pre-market Satellite Radio isn't a superfluous part, especially when you can't opt out of it. The 'man-step' from Ford isn't superfluous? It's the most redundant feature in any work vehicle as it's less 4" lower than the top of the wheel and is placed where a toolbox is, making it impossible to use in the vast majority of vehicles it is placed. Whilst using the wheel (the method used probably since shortly after Ford released the first truck) allows you to grip the side, and gives you enough height to lean over and fully reach into the bed.
Companies place superfluous parts into their vehicles all the time. DVD players and LCD screens help with environmental regulations and vehicular safety? Really?
If so, don't you hate it when people come up to you and suggest that programming Facebook is no big deal and maybe you should help them with that next weekend?
You just did that.
I am not an automotive engineer, but large swathes of my family are and I have had many discussions about their work from an engineering point of view. You would not believe what goes into just that crumple zone stuff, nothing the word "simply" applies to. Did you know there are entire engineers dedicated to making sure the cars pass rather stringent noise emission requirements from the body (that is, not the engine)? It's hard enough to get cars to pass specifications without adding in yet more restrictions about the nature of the cars. (Or adding $20,000 to the price.)
To get a reasonable amount of safety, you have to be either very cleve or apply huge amounts of brute force, i.e. build a friggin tank. Which probably still won't be as safe as other vehicles, neither for the car itself nor the one it hits. And the fuel economy will be utterly atrocious, especially if you want to keep the engine simple and user-maintainable.
I'd like to be proven wrong, but I think that it's simplicity, safety, performance – pick two. Maybe not even that, depending on current laws, standards and morals. I doubt that even something like the VW Beetle or the Citroen 2CV would be feasible today. You'd either end up with a gas-guzzling tank or a not-quite-car like the Vespa Ape, if simplicity is a constraint.
Again, I'd like to be proven wrong. Then at least I know what car to buy next.
I would love to know more about their design mantra.