Thanks for asking. When it comes to leading brands or apps within the weight loss space they are all heavily geared towards women. Think of the top 3 brands, weight watchers, Nutrisystem, Jenny Craig. With apps you got the same problem or you pretty much faced with just trackers. So, just from a branding play alone something needs to exist that men feel comfortable using while receiving guidance. I don't know any guys who would use weight watchers or sweat by Kayla. Guys want things straight with no fluff which is why we're not a tracker or a calorie counter. We tell guys what to eat and offer them the option of having the groceries they need delivered. Men need more options.

Some of us ladies want things straightforward too. Just saying.

Totally! We just felt that women have way more options than guys who just want to lose a couple of pounds.

What app are you talking about that is geared towards women?

Have you not heard of My Fitness Pal?

Did it not occur to you that you’re losing out on a huge market that also needs a no-fuss way to lose weight?

Women aren’t stupid. You don’t need to make things pink to sell to women. You don’t need to exclude women entirely to appeal to men.

Typically men want to get rid of their boobs. Women don’t.

AFAIK it's impossible to target where you want your weight loss, so this should be irrelevant.

True. But sufficient amount of broscience can convince people of the contrary.

Also (edit: some) women tend to be worried about weights work making them 'too big' (despite this being much less of a risk) while men often enjoy weights more than cardio.

Maybe some have that concern. Others of us recognize that it's silly. Also that you can't target weight loss to avoid affecting your boobs. Seems like education is the problem, not gender.

This app has nothing to do with weightlifting, though.

And for the record, there are literally millions of female lifters out there...

in a nutshell lol

Men and women have different nutritional needs and physiologies?

Not really.

Don't they burn completely different amounts of calories a day as a baseline?

That’s purely a matter of size.

While on average men burn more calories a day, the ideal macronutrient ratios for men and women are exactly the same. Gram amaounts of each macronutrient will be different depending on the person’s weight.

If you count around a 10-20% difference as "completely different amounts". Your height, weight, and activity level play a bigger role.

I mean I'd change jobs for a 20% difference in salary so yeah I do consider them "completely different".

That too!!