Thanks for asking. When it comes to leading brands or apps within the weight loss space they are all heavily geared towards women. Think of the top 3 brands, weight watchers, Nutrisystem, Jenny Craig. With apps you got the same problem or you pretty much faced with just trackers. So, just from a branding play alone something needs to exist that men feel comfortable using while receiving guidance. I don't know any guys who would use weight watchers or sweat by Kayla. Guys want things straight with no fluff which is why we're not a tracker or a calorie counter. We tell guys what to eat and offer them the option of having the groceries they need delivered. Men need more options.