I use it because I can do so many things in FAR so much faster than any other alternative (or my colleagues). I can view/navigate file/folder structure. View/Edit/Copy/Move/Archive files. And search recursively. Either by file name/extension or in contents. Also run command-line stuff (make, python, git). Inspect output from commands, quickly select text - copy&paste between contents of file, command-line and output of command. And much more. All that with just a few of keyboard shortcuts. No mouse.
And when I'm showing/explaining something to my colleague, I often hear "wait, what just happened?" or "how did you do that so fast?"
// not russian, but using FAR every day (started with Norton Commander, then used Volkov Commander, then Dos Navigator for a long time)
But yes, I agree I've asked myself the same question.
You didn't get particular products, you got a disk with "all the good bits" according to someone. Somehow Norton Commander ended up in the list at some point, so it instantly became a default and nobody knew anything better. Every DOS computer in 90s Russia booted right into NC, or its Russian clone VC.
Was it that much different in the US?
In short, what is it with Russians and this type of file manager? It's a very curious association.