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Re:iOS 11.3 is available today by 05 on Thursday March 29, 2018 @03:37PM (#16710387)
The problem is that users don’t understand aliases, and ‘renaming’ would only work for devices under the same iCloud account, so they would be confused when their renamed ‘Kitchen Speaker’ still shows up as BTS-123 in Android.
Re:iOS 11.3 is available today by pilsetnieks on Thursday March 29, 2018 @04:02PM (#16710560)
You could reduce almost any feature to "users are bottom-feeding troglodytes who barely know how to breathe so we shouldn't make this because they will just be confused."

I don't think it's the case here. The person who cares what their Bluetooth devices are named and is invested into renaming them would be able to figure that they renamed the device just on their phone, even if they were a bit confused.

Re:iOS 11.3 is available today by reaperducer on Thursday March 29, 2018 @04:23PM (#16710711)
> The problem is that users don’t understand aliases

This is demonstrated at my neighbor's house where he accesses the lamps in his living room through an app where they're labeled "Bedroom Lamp #1," "Living Rom Lmap," and something like "Living Room Lamp #3" because at some point the furniture got rearranged and lamps ended up in different rooms after being associated with the app.

He's a smart(ish) guy, but can't figure out how to rename them.

Re:iOS 11.3 is available today by geoelectric on Thursday March 29, 2018 @03:53PM (#16710496)
IIRC, Mac allows aliasing BT names, so there's precedent here.
Re:iOS 11.3 is available today by JohnTHaller on Thursday March 29, 2018 @03:44PM (#16710433)
Not if they also renamed it in Android, which is a feature I use on my Pixel 2 XL