It's pretty funny, but I think the Tostitos ad on Vimeo takes the cake for UI integration: http://vimeo.com/9194146

Wario land was another great example of YouTube integration: http://www.youtube.com/user/wariolandshakeit2008

This ad for Expendables is quite similar. http://www.youtube.com/user/expendables

This is a brilliantly conceived ad and the problem with online advertising. Since about 2005, I've seen CTR's on ads and online ad values in general decrease significantly.

They're not as effective. It's not a big surprise, very quickly, we are naturally desensitized to ads.

Why aren't more online advertising folks thinking outside of the confines of the boxes we put our ads in? We know that people get annoyed with popus, that expanding flash ads don't work for everything and that text ads only work when they are extremely well matched to the content that the user really wants. However, why aren't people trying new things?

Is online marketing really just about "throwing enough stuff against a wall" or do the folks who made this ad have it right and there is a whole world of online advertising out there just waiting to be explored?

What amazed me most about it is that Tipp-Ex still seems to be in business.

Also I didn't know that YouTube has user-controlled forms. Or is that a special deal for Tipp-Ex?

Edit: I only just checked - the form is part of the flash movie. So can any flash content go to YouTube?

> So can any flash content go to YouTube?

If you pay them enough, yes.

I think I liked the Subservient Chicken better. They built up a HUGE library of actions after a while.

http://www.bk.com/en/us/campaigns/subservient-chicken.html

So far I've tracked down "loves", "eats", "fights" (or "punches" etc), "paints" (or "makes" etc), and to my surprise, "fucks". Any other good ones out there?

As suggested by the Youtube comments, and not appropriate for environments not entirely populated by sophomoric humorists: tastes

"shoots", "feeds", "Tip-Ex" (or "writes", "rewrites"), "strikes", "tickles", "pisses off" (this one's a little gross)

Doing a bogus word is also great.

I was surprised to see that "barbecues" works.

I'm going to guess it's the same as "cooks".

This brings back memories of an old educational program for the BBC Micro: http://www.youtube.com/watch?v=e9QmQ98RuB0

No surprise on "fucks" :). Guess what most people are trying first...

Other words I have found: "hugs", "Tipp-Ex", "kills", "shots", "jokes", "blows".

Btw., their 404 is also nice.

Looking at how similar things are done before. It is a list of words and list of movies. Something like this:

- kill, blow : blow.mov - word, word, word : word.mov etc...

"calls" is fun, too.

It'd be interesting to see what word everyone types first, cos i typed "love" and then "eats" in that order as well!

I'm going off the ones in the comments: likes, cuts, dates, paints, football, drugs, watch, over, under

"kiss", "rides", "s", "fishes", "buys", "plays", "plays chess with", "sleeps with"

If you type "white-out" it corrects to "Tipp-Ex"

Try "smokes weed with", "drinks with" and "is"

"eats" and "shoots"

"farts"

"dances with"...

Michael Jackson

The ad in question: http://www.youtube.com/watch?v=4ba1BqJ4S2M

Warning: turn your speakers down before going to the second link.

"sings with" (er, sort of)

I'm sure it'd be a lot cooler if it actually loaded. Loading the 2 links feels like I'm on dialup. Considering the rest of youtube is working just fine, I suspect somebody decided not to host everything on youtube's servers.