William LeGate, an activist (#boycottNRA) used BuyMeACoffee just yesterday to raise $2500 in less than an hour: https://twitter.com/williamlegate/status/968630079285686273
It exceeded all his expectations, and I think the branding and it's friendly tone went a long way in achieving it.
I need help now != support my ongoing work on x
my point being, that it's irrelevant that William got $2500 fast. the question is how many people on the platform have been able to earn anything more than just a random occasional tip on it? Is anyone getting even "poverty level" worth of donations (~12k in the US because our gov't has no concept of how much things cost).
Meet Jo Qatana. A small-time embroidery artist who's making ends meet with BuyMeACoffee. She's one such creator who's receiving donations from her audience on a regular basis.
"Thanks to the Generosity of Strangers, and Friends, I've made a car insurance payment and can finally buy the supplies I need for my @PPact fundraising item. I am So Very Grateful." - https://twitter.com/joqatana/status/951943659301187584
'Buy Me A Coffee' is just a friendly way to ask for support, and do not suggest the size or consistency of support one could receive. Contributions very well depend on one's audience and creativity.
Just because you look for a relatively noticeable financial contribution from your users doesn't mean everyone does. Not everyone has to fit into the target audience for every product...
When I first saw this in tumblr, I thought: "I wouldn't want to be the artist that needs charity to survive". It's like Patreon without responsabilities or commitment...It just feels childish.
That said, I'm talking about artists only here.
MrDots is a game developer who gives away game codes to supporters. He raised $1300 within a day after sharing it with his audience: https://www.buymeacoffee.com/Zc2ryTOpw. This is just one of many use-cases where BMC can be used effectively :)
maybe you're right, but the home page certainly doesn't convey that. It's "A free, fast and friendly way to accept donations" ... doesn't mention anything about rewarding supporters, showcasing comments, or anything like that.
There's a huge difference between using something for free, and paying for it, however small an amount it was.
To myself, I often justify paying for something I can otherwise have for free (or not have at all, especially if it's supporting a campaign) by thinking "I would not think twice if I were to get a cup of coffee for this amount. So instead of buying a coffee for myself, I'll send $5 towards ____".
Another aspect of this branding it that it reminds people that there are are actual, real people behind the things they enjoy, be it art, software, or political activism. That their money, no matter how small, will go towards an actual person and can have an actual, tangible benefit to that person.
"Give me money so I can support myself" is a scary message - I certainly don't to take on that burden, and I'd automatically think: how much difference $4 would make on the scale of paying rent?
"Buy me a coffee", on the other hand, makes the contributor feel that that their contribution is both personal and tangible. Sending $4 will, in fact, allow the recipient to buy a cup of coffee.
Additionally, this makes the contribution focus on the positive impact, rather than the negative impact due to lack of contributions.
It's the same reason why some homeless people in SF have signs saying "I won't lie, it's for beer" -- because for a lot of people, it's much more pleasant to throw a buck for a beer and know that it's their guilt-free choice to do so than to be guilted into doing it.
In short, why so serious - literally? And kudos to the people who make parting with money a happier, easier experience.
I'd buy them a coffee.
Just because somebody is paying the amount of a coffee, that doesn't mean they're marginalizing your efforts. It just means we've reached a point in our technology where now paying barely anything is possible across a large number of people.
Also "buy me a coffee" is much more palatable than "help pay for my house". If you say "help pay my rent" people might feel cheap for giving you $4/mo and choose to give zero
That said, (a) one $4 latte once per month is $48/year, and (b) maybe the intent is to emphasize a casual, small-dollar vibe, making it less intimidating than something that conjures "accounting" and "finance"?
It makes it easier to ask for support.
Some people use buy me a coffee, literally to show that they are s-o-c-i-a-l and want to meet for a c-o-f-f-e-e, whether over the wire or over the table.
I run a site which is 100% monetized through voluntary donations and I would never use language like buy me a beer/buy me a coffee for it. It feels like you are marginalizing your work to the hobby/side-project realm with low expectations. We strive for $40 a year as a target donation from those who use our site, which is a lot more than a coffee.