I do see where the sentiment against BuzzFeed comes from... As said by another commenter, it's difficult to go from no integrity to having integrity. I would be interested though to know which piece they were nominated for, as I don't follow that side of things very often. I wasn't aware that they did anything differently to their original formula, so I can understand why others aren't either.

It's been the better part of a decade since they began this shift, but I think it was really during the election that they became prominent because they broke a handful of big stories.

https://en.wikipedia.org/wiki/BuzzFeed

> Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business.[7][8] In late 2011, Ben Smith of Politico was hired as editor-in-chief to expand the site into serious journalism, long-form journalism, and reportage.

[...]

> BuzzFeed News received a 2016 National Magazine Award in the category of Public Interest.[35] Other awards won by BuzzFeed journalists include a 2014 National Press Foundation award,[78] 2015 Sidney Award,[79] and 2017 British Journalism Award.[80] In 2017, BuzzFeed also won Webby Awards for Best News App and Best Interview/Talk Show (for Another Round),[81] president Greg Coleman was named Publishing Executive of the Year by Digiday,[82] and journalist Chris Hamby was a finalist for the Pulitzer Prize in International Reporting.[83] BuzzFeed is a member of the White House press corps.[84]

At a certain point you're just sticking your head in the sand.

Cheers for that!

> At a certain point you're just sticking your head in the sand.

To be honest, I don't think this is the case. Personally, I'm not actively going out of my way to avoid Buzzfeed articles - I genuinely just haven't looked at any in about that period of time. There possibly are other people like that.

As an aside, I don't personally have anything against the organization, it's just that their content hasn't really appealed to me in the past (especially so since I'm not in the US), so I haven't consumed it.

Yeah, don't get me wrong. It's not like I check BuzzFeed every day or anything. I am just a little annoyed that someone posted this article, which is interesting and involved some real shoe leather, and almost every single comment is just "lol BuzzFeed."