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A comment on How Amazon’s Ad Business Could Threaten Google and Facebook. Parent comment

Re:How Amazon’s Ad Business Could Threaten Google and Facebook by wastedhours on Tuesday January 30, 2018 @07:40AM (#16264764)
For me, Amazon will be because the nature of their advertising is intent-based, like Google's. What Facebook has always struggled with is the context of the adverts (by their very nature), whereas Google and Amazon's advertisers already have the user's intent right there (searches for services/products).
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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by NicoJuicy on Tuesday January 30, 2018 @09:08AM (#16265355)
With the difference that Amazon queries are a subset of Google's queries. When using the same keywords, you should add "buy online" / "shop" on Google.

And some people on HN just don't want to buy on Amazon because of counterfeit products. Ads on Amazon will probably make it worse.

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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by perseusprime11 on Tuesday January 30, 2018 @01:18PM (#16267510)
The real question is does intent matter for Facebook these days. If I am browsing around to buy something, companies leave cookies that aalow them to retarget wherever you go and since you spend a lot of time on Facebook, you will be retargeted there anyway.
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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by hyperbovine on Tuesday January 30, 2018 @08:36AM (#16265109)
What use is intent if you know every single intimate detail of a person's private life.
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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by matt4077 on Tuesday January 30, 2018 @09:24AM (#16265478)
Judging by the ads I get on Facebook: a lot.
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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by amelius on Tuesday January 30, 2018 @09:21AM (#16265461)
Facebook also has a search-engine (with a search-bar), and for all we know, 95% of the population may be using it.
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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by tanilama on Tuesday January 30, 2018 @09:30AM (#16265527)
Facebook's search is so bad it almost feels like it has been abandoned by their product team.
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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by mszkoda on Tuesday January 30, 2018 @11:46AM (#16266744)
I think it may even be worse than Reddit's search.
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