Thank you for the answer. I'd never heard of it. It struck me as odd given that a snowflake is delicate and ephemeral which is exactly what you don't want for this kind of technology.

I agree with your previous post, even though the product's name is eventually related to a concept on the same field (snowflake data models) it doesn't seem like a very good choice of branding. I work for one of their customers and only now do I see their website on Google's top results; namely because they also don't have a .com for the brand name.

Even though this is less relevant in a B2B context, because research is usually more thorough, it's still a warning sign in terms of branding when you have a different brand that could be confused with yours: https://snowflakesoftware.com/about/ (as posted by another user, strangely downvoted)

Also, snowflake data models are actually not very common (or appropriate/useful) in data warehouse/mart environments, as they tend to be harder to understand and use on a self-service approach, and require more joins between datasets/tables, unlike dimensional models.

Nothing to do with Snowflake schemas actually... The founders are avid skiers, and the name represents their passion for the snow.

Prbly something to do with Snowflake data schemas in ETL?

A snowflake schema is a data modelling concept, not directly related to ETL (which is the process of moving and transforming data from/to a data model, which can be "dimensional", a "snowflake" on less common approaches, among others)

Are you triggered snowflake??

Please don't post uncivil or unsubstantive comments to HN. We eventually ban accounts that abuse the site like this.

https://news.ycombinator.com/newsguidelines.html

It was a joke. Thought that was obvious given the reference and the previous comment referring to the name as 'Awful'.