Thank you for the answer. I'd never heard of it. It struck me as odd given that a snowflake is delicate and ephemeral which is exactly what you don't want for this kind of technology.

I agree with your previous post, even though the product's name is eventually related to a concept on the same field (snowflake data models) it doesn't seem like a very good choice of branding. I work for one of their customers and only now do I see their website on Google's top results; namely because they also don't have a .com for the brand name.

Even though this is less relevant in a B2B context, because research is usually more thorough, it's still a warning sign in terms of branding when you have a different brand that could be confused with yours: https://snowflakesoftware.com/about/ (as posted by another user, strangely downvoted)

Also, snowflake data models are actually not very common (or appropriate/useful) in data warehouse/mart environments, as they tend to be harder to understand and use on a self-service approach, and require more joins between datasets/tables, unlike dimensional models.