> If you mean the ads are better quality, then that’s even worse. Better ads mean you’re being told what to buy... more effectively.

I suppose it depends what you mean by "better quality".

I have seen ads which were effective in making me think something was a good product only to discover that it's not upon further research.

On the other hand, I have seen ads which were really good in the sense that they showed me something that I would not have otherwise found and that I genuinely like.

If it matters to anyone I work for Google (Cloud) so maybe I'm biased in my stance on ads. That being said, I am guilty of using ublock origin so I like to think I hate annoying ads as much as anyone else.

Out of curiosity, how many of your co-workers use adblocking plugins/extensions? Also do you use it at work and do you whitelist Google?

More that there's approximately 5 seconds of ad per hour of video, and they're fairly simple to filter out.