Google will turn on native ad-blocking in Chrome on February 15

Re:Google will turn on native ad-blocking in Chrome on Febru... by adwhit on Wednesday December 20, 2017 @09:41AM (#15969866)

I think this is a critical point. I bet that Google has reams of internal research on the use of ad-blockers. I am further willing to bet they have discovered the following:

1) Users say they block ads because they are annoying, rather than any deeper philosophical arguments about the nature of advertising

2) Users tend not to bother with white-listing and just use the defaults - i.e. block all ads, even Google!

3) Once they have used an ad-blocker, users are very resistant to browsing the web without one

4) Users who ad-block are among the most educated and tech-savvy, and as such are a valuable demographic to miss out on

5) Ad-block use is growing steadily with no signs of slowing

So, Google's provocative and somewhat desperate move is an attempt to gain control of ad-blocking before it becomes a serious threat to their business, even in the face of serious backlash. I hope they fail.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by paulmd on Wednesday December 20, 2017 @10:02AM (#15970078)

So Google is responding to criticisms of overly-intrusive advertising with less-intrusive advertising that doesn't poison the well for everyone, and blocking for the ads that do?

That's true villainy right there, how dare they! /s

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Re:Google will turn on native ad-blocking in Chrome on Febru... by saas_co_de on Wednesday December 20, 2017 @10:50AM (#15970564)

People concerned with privacy are not against ads because they are annoying but because of the systems of surveillance behind those ads. Making ads less annoying so that the majority of users continue to accept surveillance is villainy from that perspective.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by paulmd on Wednesday December 20, 2017 @11:04AM (#15970710)

This is just accelerationism. "Let's make ads terrible so people hate them, because I disagree with the fundamental concept of advertising".

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Re:Google will turn on native ad-blocking in Chrome on Febru... by CaptSpify on Wednesday December 20, 2017 @11:52AM (#15971239)

Who in this thread has been advocating making ads terrible?

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Re:Google will turn on native ad-blocking in Chrome on Febru... by belorn on Wednesday December 20, 2017 @12:20PM (#15971591)

They are not responding to criticisms, but rather that people are installing spam protection for the web, making web advertisement about as relevant as email advertisement. Google did not become one of the richest companies in the world through email advertisement, and the reason is obvious. Email advertisement is kind of dead as it is impossible to have a email box without blocking unwanted email.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by ksk on Wednesday December 20, 2017 @12:20PM (#15971592)

The OP simply said all ads are annoying, not "overly intrusive ads". You're responding an imaginary point.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by hungerstrike on Wednesday December 20, 2017 @11:36AM (#15971075)

I hope they fail as well. Here is one scenario where I think they will:

1) As you pointed out - Users (or their friends) will go out of their way to install an ad-blocker and set it up the first time.

2) If I still find prominently placed Google ads annoying (and I do, despite the fact that they're not animated or audible), then I will still go out of my way to block them.

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