People concerned with privacy are not against ads because they are annoying but because of the systems of surveillance behind those ads. Making ads less annoying so that the majority of users continue to accept surveillance is villainy from that perspective.

This is just accelerationism. "Let's make ads terrible so people hate them, because I disagree with the fundamental concept of advertising".

Who in this thread has been advocating making ads terrible?

They are not responding to criticisms, but rather that people are installing spam protection for the web, making web advertisement about as relevant as email advertisement. Google did not become one of the richest companies in the world through email advertisement, and the reason is obvious. Email advertisement is kind of dead as it is impossible to have a email box without blocking unwanted email.

The OP simply said all ads are annoying, not "overly intrusive ads". You're responding an imaginary point.