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Re:Google will turn on native ad-blocking in Chrome on Febru... by hungerstrike on Wednesday December 20, 2017 @11:36AM (#15971075)
I hope they fail as well. Here is one scenario where I think they will:

1) As you pointed out - Users (or their friends) will go out of their way to install an ad-blocker and set it up the first time.

2) If I still find prominently placed Google ads annoying (and I do, despite the fact that they're not animated or audible), then I will still go out of my way to block them.

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