Selection bias anyone? Of course a 'successful' $X makes money, it wouldn't be successful otherwise. That tells us nothing on how many restaurants had to fail in relation to the ones that did well. From a hypothetical investor's point of view if 1 out of 10 restaurants does well enough to earn a payback and you would have to put $1 million in each one to get it started, then the one that succeeds has to profit at least $10 million for the investor alone. Yea, seems like a pretty high risk environment.
What the f would Peter Thiel know about the joy derived from feeding someone good food?
Actually, it looked like his analysis was for what was required to break even, on the average. Invest 10 million (across 10 companies), get back 10 million in profit from the 1 (of 10) that succeeds.
There is no way anyone is going to open ten restaurants simultaneously, fail at 9 of them and earn 9 million in first-year net profit from the 10th. That's not how opening or operating restaurants works.
Some folks have a very high success rate.
I think the failure rate I’d restaurants is more tied to the types of folks who open restaurants than the business model.
The restaurant market is notoriously fickle with considerable risk of ruin. Between opening a restaurant and building its clientele is a lot of uncertainty. It’s easy to look at the surviving restaurants and think that anyone could make a comfortable living at it. The economist must consider both the seen and the unseen — of which the latter in this case is all the restaurants that started and failed.
it's the only marker that others judge you by.
If it takes 1/10th the effort to run a cleaning business and make $1m a year, vs a tech business, would you do it? Some people would, others won't. Operating in a space with (not just normal but) extreme cut throat competition can get tiring after a while as well.
Peter Thiel gives the example of not wanting to open a restaurant in San Francisco because there is too much competition for it to be successful and you constantly have to work at it for little reward.
Of course the reality is that a successful San Francisco restaurant makes millions of dollars per year. Too little for Peter Thiel to be interested in but for most of us that would be considered extremely successful. The same can be true of websites and the Internet, ala Indie hackers.