Most people don't realize but the vast majority of Video Editing was Windows based till about 2010 when Final Cut was considered best in class (I can't stand Final Cut myself but to each their own...) The vast majority of video editing is now Premier due to Apple's handling of Final Cut Pro and the lack of support for the Mac Pro (They usually sit in back rooms as expensive file servers) Also most people mentally think that somehow Apple is better for design but the software runs just as well on Windows.
The iPhone and the money spent on software is what is keeping people these days. But whenever I talk with my friends they are certainly not thrilled and zealots of Macs anymore. The vast majority of my video editing friends are getting really frustrated with what they call the ceiling. Do you really want to be editing full time on a lap top? The Mac Pro isn't a real solution for full time editors.
When I worked at a major printing company, they were not using Macs because people would THINK they were color accurate when they were very much not, and we had a bunch of calibrated Dell monitors around specifically for that purpose.
So definitely more of an urban legend than anything. Apple displays are reasonable, they're decent IPS panels, but they're middle of the road if anything.
People need to buy calibrators. I use the open source ColorHug it runs on Linux so I actually use a live cd and do the calibration. http://www.hughski.com/
I calibrate my monitors with DisplayCAL[0] on Linux.
There should be one calibrator in every office, the difference it makes is enormous.
Yeah Apple is making some very bad mistakes in their software quality, but there are two things that are very essential to the Mac experience that still make it the most straightforward choice.
One key advantage Macs have over Windows is that they run Unix. You can open a terminal and be involved with most of the Linux/Unix monoculture that exists and have access to much the same tools. No VMs and all the hassle they bring to take into account, mostly at least.
One key advantage Macs have over Linuxes is the availability of good quality graphical software. If you like a GUI for Git, the best are available on Mac. It has OmniGraffle, which many regard as amongst the best diagramming software out there. It runs a very decent version of Microsoft Office. Many would argue that - especially for developers - the software ecosystem for Macs is even superior to Windows. And add on top of that is that this also runs on a still mostly flawless out-of-the-box experience.
Sure, I bet most people could switch to Linux or Windows if they wanted to go through some effort. But it's more than a mental lock-in, you give too little credit to the Mac ecosystem. It might not be the obvious best place to be anymore, but it's still great value. As was pointed out before, this seems to be something that Apple is okay with.
I really hope Apple feels this security incident steps up their game - they deserve all the hate they get for this. But the Mac value proposition will barely change for most people, as sad as that may be.
Please note as disclaimer that although I do use Macs sometimes, I spend most of my time on Windows and Linux systems.
Thankfully we are getting there with "Windows Subsystem for Linux." I am using the OpenSUSE subsystem which you can install in the Windows 10 store. It isn't perfect but it sure is getting closer.
But then you have to run Windows. I still prefer MacOS by a large margin. I would move to Linux, but I want Photoshop and more of that without having to start a Windows VM.
Back in the PowerPC days, a large part of every keynote was getting Phil on to press the spacebar so we could all see how much slower Photoshop was at making the poster for Inspector Gadget. Can't help but feel like this was where a lot of people cut their teeth on this opinion. While Mac OS 9 and its users (niners) are a tiny minority now, I suspect a lot of those shops moved to Mac OS X.
But that was all a lie about the speed of Macs. It was absolutely smoke and mirrors. Intel CPU blew the doors off the Power PC. Case in point, Apple switched from Power PC to Intel and saw a huge speed increase. The "Cult of Mac" was 100% anti-Intel and people would tell me that the G5 Power PC was the fastest personal computer you could buy. All lies and dishonesty. Apple for years caused huge animosity of "Apple Fanboys" vs Intel.
I believe not only that for the majority of users there is a level of software lock-in, but further there is a high level of psychological lock-in, where users get used to and comfortable with Apple's design strength, which is Apple's main offering.
As people get more comfortable and more older it is easy to say that people get more resistant to change.
Photos, apps purchased, and iMessage are overwhelmingly the reasons I don't see people switch. All their kids photos, etc, are stored away and they'd have to figure out how to nicely export them. iMessage is seemless for them across devices while an alternative like Hangouts doesn't have the market penetration—it isn't ubiquitously used even among just Android users. Apps purchased I added to the list because often people don't think about it, but if you mention "re-buying all your apps" you see the frown appear on their face.
I personally prefer Windows, but as a software developer I had to buy a Mac, I grew tired of having to always power-on a Mac OS X virtual machine. My job is so much easier now then it was on windows.
I have the macbook pro, iphone, watch, airpods, and they all work pretty great together. It's a cohesive experience that is going to be really hard for me to break out of it.
The reason people throw fits is because the experience between a group messaging together on iMessage is exceptional - this experience breaks down when even one of your friends in the chat doesn't have an Apple product. They aren't able to send or receive the majority of the "chat add ons" iMessage provides. I'm sure making the bubbles green vs. blue only helps to stoke the "us vs. them" fire.
I consider myself to be a reasonably technical user and still prefer to message with iMessage since I know the experience will be the same for everyone I'm chatting with. Yes, we _could_ all start using WhatsApp et al, but if 8/9 of our group message is on iMessage, why would we?
But you're right, I could probably switch to Linux and be fairly happy.
Apple's sales per square foot in their stores is really high. Having some place to take your computer to when you need help is extremely valuable for a lot of people. Why don't Samsung, Dell, Lenovo, and HP all have their own stores in every neighborhood that has an Apple store? Is the Apple store only successful because of the iPhone?
iMessage absolutely is a lock-in for iOS, though.
The core applications that I use (Firefox, Docker, VSCode, vim, ...) all work just as well on Linux, MacOS and Windows.
I have a Mac, because it's (at least previously) been pretty secure by default, doesn't require me to invest a lot of time sysadmining my own box, and lets me dip into a healthy ecosystem of commercial software useful to my hobbies (like photography.)
The software has definitely declined in quality, but not enough to massively annoy me.
If there is lock-in, it's on the hardware side. I've got an early 2013 MBP, still going strong, a bit dented but it's been around the world with me a few times, so that's understandable.
My workplace uses Dell XPS hardware, and that's good, but it still doesn't feel as solid to me. It's good, but it's not as good.
I think the hardware is the laurel Apple has really been resting on.
I could meet my main use cases on Linux quite happily, and dual-boot Windows for the rest. Right now the premium on Mac hardware, which only happily runs an increasingly decrepit operating system, isn't looking worth it. Previously, it was.