The primary motivation of many "creators" is to gain more income; to that end, they do not need to produce user-friendly content, they just need to produce content that earns money. That doesn't even require maximizing readership.
Aside from that, whether one person is being hostile to another person has absolutely nothing to do with anybody "owing" anybody else anything. These are two totally unrelated concepts.
Have you ever seen the soup Nazi from Seinfeld? Would you say he's not hostile because no body is owed his soup?
The worst you can claim a video is, is an inconvenience. That's it. Saying it's "hostile" because you'd prefer text is entitlement to the point of craziness.
Maybe the soup Nazi was a bad analogy, but how about a car salesman who knowingly sells you a lemon? They could be nice and polite up front and do everything they could to make you feel comfortable with making the purchase. They are still knowingly doing something to benefit themselves at your expense. If it was a choice where one side got a benefit and the other remained neutral I would see it as not hostile, but when it's a benefit for one side at the expense of the other side, it's become hostile at that point
Speaking personally, when I find user-hostile content, I simply leave the page/close the window/throw away the magazine. I don't feel entitled to have the content in any way.
However, I do feel entitled to make an appeal to content producers that they try to come up with a way to make their content less hostile. It's just an appeal, though, and they are absolutely free to ignore it.
This would be a blessing for much of the "content" out there.
Do they owe me anything? Of course not. But if they want my precious, precious attention and the opportunity to advertise to me then they need to play ball my way. Otherwise, fuck them.
What about when the video contains exclusive, important trade-related info? Is dismissing someone to go create their own content on exclusive information really a coherent counterargument (or useful strategy)? Do you really want the internet to be even more polluted with more second- and third-source crap than it already is?
Video is creators stroking their egos. The creator is unimportant, only his/her ideas, which internally manifest as words and should be transcribed as cleanly and accurately as possible. Video is an extremely poor medium for most ideas.
I'm sorry, but I still see nothing "hostile" about them choosing one medium over the other. You might have a slight inconvenience, but that's it.
If you don't like things being in videos, then write written content to compete with it. Otherwise, stop with the over the top exaggerations and feelings of entitlement from content creators.
Video needs smothering, not competition.
Then stop complaining.
"Content creators are not some unassailable gift horse immune from inspection or criticism. People are free to criticize the things I contribute to this world; and my feelings will not be hurt if they do. Perhaps you could learn from this."
But you're not criticizing. You're getting all in a tizzy because others aren't doing things exactly the way you want them. You're demanding that your entitlement be fulfilled.
"Video needs smothering, not competition."
Not according to the vast amounts of people who find it just fine. If you wish to prove that another medium is better, then feel free to create competing content in that medium to show it.
"Vast amounts of people"? Vast amounts of people kill other vast amounts of people, are you ok with that? Vast amounts of people vote for laws that screw over other vast amounts of people, is that cool? A vast amount of people boarded the Titanic, look where that got them...
If some idiot Youtube personality wants to flap their jaws for an hour, droning on and on about whatever stupid pointless thing in their life is stuck in their craw or whatever, fine. But for information dispersal, unless the video is densely packed with visual content, it needs to be text. Doers all over the world will thank you.
Entitlement is, if anything, forcing poor viewers to sit through a 15-minute life-story-slash-prologue just so they can continue to participate in a Reddit discussion or finish their task or whatever.
And the greater point there, that you appear to have missed, is that content creators don't really owe you anything, unless you've paid them. Thus, their actions are not hostile to you.