Have you ever seen the soup Nazi from Seinfeld? Would you say he's not hostile because no body is owed his soup?
The worst you can claim a video is, is an inconvenience. That's it. Saying it's "hostile" because you'd prefer text is entitlement to the point of craziness.
Maybe the soup Nazi was a bad analogy, but how about a car salesman who knowingly sells you a lemon? They could be nice and polite up front and do everything they could to make you feel comfortable with making the purchase. They are still knowingly doing something to benefit themselves at your expense. If it was a choice where one side got a benefit and the other remained neutral I would see it as not hostile, but when it's a benefit for one side at the expense of the other side, it's become hostile at that point
Speaking personally, when I find user-hostile content, I simply leave the page/close the window/throw away the magazine. I don't feel entitled to have the content in any way.
However, I do feel entitled to make an appeal to content producers that they try to come up with a way to make their content less hostile. It's just an appeal, though, and they are absolutely free to ignore it.