In a ToF camera (at least some of them - see lock-in pixels), each pixel is sampled four times per cycle to detect the phase offset from the outgoing illumination. The SwissRanger was one of the first time of flight cameras. The reason it suffers short range is because of phase ambiguity - the lasers are modulated at around 30MHz which gives a wavelength of 10 m or so. The ambiguity distance is half this (5 m). LIDAR systems historically got round this by using multiple modulation frequencies for different distance scales.
This tech is now everywhere thanks to Microsoft buying Canesta.
source: I work at Leica Geosystems.
Despite the name, they aren't related to old-school photomultipliers - they're basically large arrays of very tiny Geiger-mode avalanche photodiodes on a single chip. This solves the low dynamic range issues from traditional large-area avalanche photodiodes. Traditional APDs have a long recovery time, whereas an array of small APDs has both a shorter recovery time per cell as well as a greater overall dynamic range due to the ability of multiple cells to be struck at once by incident photons.
SensL actually has a bunch of videos of their products in use for a LIDAR application: http://sensl.com/applications/lidar1/
It's not that better and better solutions are bad but there are probably a lot more gains in mitigating failure cases. I think our brains may even have dedicated systems for potential failure detection leading to timidness. Failure is currently mostly defined as lack of ability to get the right answer, it is negatively defined. I wonder is there's any merit in positively defining failure.
Another way to think of it is if timidness/shyness, typically "negative" traits (especially in American culture) are actually features rather than bugs.
Continuous ToF calculation from a specially coded continuous signal is already used in Chinese military rangefinders (coded continuous signal is hard to spot unlike repetitive pulses)
What about a beam collimator at the detector? It would reject a lot of noise but would cost some power.
Being both eye-safe and sunlight-tolerant is hard. Eye-safe is easier if you can increase the diameter of the outgoing beam. Eye safety is measured based on beam energy through a 1/4" hole (an eye pupil), and if the outgoing beam is made wider (say an inch) the energy per unit area drops. But the optics become bigger. Flash LIDAR units emit a spreading beam, and if you can keep people from getting close to the emitter and staring into it, it's not a big problem. (It's a distance measuring device, so if it detects something at range < 1 foot, it must cut the power way down.)
Sunlight tolerant is done with a few tricks. Narrow-band interference filters cut out everything but the color of the beam being used. A pulse LIDAR can outshine the sun for a nanosecond. Continuous-wave systems could in theory operate below the noise threshold, but the detector has to not saturate.
Anyway, there are lots of technologies that can work. Continental bought Advanced Scientific Concepts' technology, which is known to work fine; it just cost too much when each unit was built by PhDs in Santa Barbara. Continental is a huge auto parts maker; making a million of something cheaply is what they do.