MLB has been very well known in streaming circles for a long time.

Heh...I had a similar take. My reaction on reading the title: "That's a dumb decision, why didn't they go with MLB Advanced Media?"

Then I read the article and found out they've just changed their name. Yawn...I guess "Disney makes smart, somewhat obvious decision" doesn't have the same clickbait appeal.

^ this.

They're very well respected and the irony that a sport so adamant about tradition and history has led the way in sports streaming technology is not lost. Aside, BamTech built the WWE Network :D.

I don't think you can be "the company that built HBO Now" and "little-known" at the same time, even if people don't know them by name.

Clickbait answer: BAMTech[0]

[0]: https://en.wikipedia.org/wiki/BAMTech

'Little known tech company' aka a multi billion dollar company. The only reason it isn't well known is because MLB while it owned them did not attempt to differentiate the branding or make it a standalone entity.

We gotta stop with this "little-known" story for tech companies that actually look like real companies (have customers, make a profit, etc). Just because a company doesn't land on the frontpage of TechCrunch doesn't mean it's not a legitimate contender for our attention.

I live in SV and it's amazing to me how myopic the world is here, and how it gets projected into the mainstream.

Some tech companies even exist in the little-known state of Wisconsin!