Person with other signals indicating dominance -> increase power.
Person with other signals indicating lowly stature -> increases indication of lack of self control or weakness.
I guess like all human relations it depends is the caveat that applies.
For instance, Trump saying son of a bitch in a speech I felt was particularly shocking, even by his standards, but totally contrived.
It’s not always useful to be seen as stable or a worthy adversary. Being unpredictable or flying under the radar are legitimate strategies.
As a ridiculously obvious example, look at Steve Jobs, darling of this site. Whether you love or loathe him, if you think he was an inferior intellect, you should be questioning your own.
The truth is that it takes some skill and knowledge to properly swear. And it has its place: Using other words simply don't get the point across nearly as well and folks can easily misinterpret your meaning (Example: Angry verses creatively displeased or disgusted). Using alternatives (in English things like "fudge") are equally powerful and equally difficult to place in the right context.
Most of those top few are also native speakers of languages that are closely related to English, such as German, Dutch, and French, but curiously, the one who curses the most, and the most proficiently, is Israeli.
( http://www.sciencedirect.com/science/article/pii/S0388000114... )
"Those who use foul language on social networks (such as Twitter) are sending an expensive signal that they are free – and, ironically, competent. You don’t signal competence if you don’t take risks for it - there are few such low risk strategies. So cursing today is a status symbol, just as oligarchs in Moscow wear blue jeans at special events to signal their power."
Competence in this case means the ability to do something genuinely, without strings attached (independent, no hidden motives). This is important in determining a speaker's legitimacy, truthfulness, the provenance of what they are saying.