I think you misattributed or misundertood my intention here.

I am in now way arguing that those more and more terrible ads did not cause the surge in ad blocker usage, and what I said is not affected in any way by how many people are using ad blockers on NG.

Fact is, revenue per ad viewed has been crashing down for all type of ad.

A site like NG can either block their free access and force a subscribe (lose attention and name recognition), give it for free fully but remove incentive to subscribe (lose revenue), or change their ad type to more intrusive ad that pay more to compensate.

I'm sincerely open to discussion if you disagree, about what they could potentially do that isn't one of those three, but the revenue per ad viewed falling is not in their control, it's a global market trend since several years.

How about, beautiful, site specific, non-intrusive, relevant ads? Charge less if you have to. Enough with the Tabula bullshit, and Amazon selling me something I already purchased(why is this even a thing). You'd be surprised how many loyal people to a site would be willing to white list, knowing the advertising isn't going to shit on their experience.

If they continue down the current path, they are going to die one way or another. At some point the people working there are going to stop being proud of their work when it's presented in such a shit fashion and they will stop writing for NG.

I understand that business needs may require a publication to lower their standards but it seems like they have dropped below where the floor should be. When I load the page, there's a giant Microsoft video at the top of the screen. Microsoft should be ashamed of that as well.