Google is paying Apple billions per year to remain on the iPhone

Re:Google is paying Apple billions per year to remain on the... by intopieces on Monday August 14, 2017 @02:41PM (#15011287)

Can you describe what more quality earnings means? Do you have a source for the breakdown of particular earnings (i.e., is this simply ad-clickthrough, or is there some dimension I'm not aware of?)

I find this very interesting, not that the earnings are so high on Apple, but that Google could be failing so miserably to earn mobile search revenue on their own platform. I feel like there's an accounting error somewhere.

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Re:Google is paying Apple billions per year to remain on the... by df388dfsa8f9 on Monday August 14, 2017 @02:53PM (#15011448)

Same effect is seen in browsers, it is not uncommon for Safari users to have 50-100% higher conversion than the rest. The device choice ends up capturing different demographics (i.e. people who buy iPhones have more money to spend).

Some first-hand reports:

http://blog.monumentvalleygame.com/blog/2015/1/15/monument-v...

http://www.winterworks.de/bloo-kid-2-the-definitive-revenue-...

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Re:Google is paying Apple billions per year to remain on the... by sah2ed on Monday August 14, 2017 @04:09PM (#15012362)

Exactly. iPhone owners in general have higher disposable income relative to Android owners.

In fact, I was about to link to Monument Valley's numbers.

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Re:Google is paying Apple billions per year to remain on the... by nrhk on Monday August 14, 2017 @03:51PM (#15012188)

Apple's a margin business, not market share. They might not capture the entire pie but their portion of it is a lot more willing to spend.

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