Re:Google is paying Apple billions per year to remain on the...
by df388dfsa8f9 on Monday August 14, 2017 @02:53PM
(#15011448)
Same effect is seen in browsers, it is not uncommon for Safari users to have 50-100% higher conversion than the rest. The device choice ends up capturing different demographics (i.e. people who buy iPhones have more money to spend).
Some first-hand reports:
http://blog.monumentvalleygame.com/blog/2015/1/15/monument-v...
http://www.winterworks.de/bloo-kid-2-the-definitive-revenue-...