With 200M daily users, Giphy will soon test sponsored GIFs

Re:With 200M daily users, Giphy will soon test sponsored GIFs by Sholmesy on Monday July 31, 2017 @12:15PM (#14893245)

These are still 200 million pairs of eyes every day on their product. VC funding has looked like a joke recently, but 200million daily users at $600M doesn't seem ridiculous, regardless of how silly/bad the product is.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by rplnt on Monday July 31, 2017 @12:30PM (#14893434)

But that's just users viewing content there, not interacting with the site at all. I'm sure imageshack had those numbers, easily. Until something better (read not monetized) came along to replace it for a while.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by Sholmesy on Monday July 31, 2017 @01:39PM (#14894232)

You might be right. I've never thought of giphy as just an image hosting platform though. It's more about the integrations with apps that is their edge. Something imageshack/imgur never really nailed.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by riffraff on Monday July 31, 2017 @03:31PM (#14895168)

but how is that integration monetizable?

The moment `/giphy cat` in slack returns sponsored content is the exact moment people will disable it.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by Sholmesy on Monday July 31, 2017 @04:31PM (#14895644)

Same.

But I think there are variations on this that work/make money.

`/giphy football` could return some relevant superbowl sponsored gif as one of the first N gifs. Kinda like how google gives you 3 "relevant" ads before showing you the actual search content. Start subtle, get more and more brash as time goes and people won't notice. I guess making it work without people leaving is the $600M question.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by virgil_disgr4ce on Monday July 31, 2017 @01:15PM (#14893916)

>> regardless of how silly/bad the product is

Isn't that the classic mistake of projecting your own opinion on that of the many, many other users that are using it?

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by Sholmesy on Monday July 31, 2017 @01:37PM (#14894207)

This is my point. Regardless of how silly I think the product is, 200million other people think differently.

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