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A comment on With 200M daily users, Giphy will soon test sponsored GIFs. Parent comment

Re:With 200M daily users, Giphy will soon test sponsored GIFs by riffraff on Monday July 31, 2017 @03:31PM (#14895168)
but how is that integration monetizable?

The moment `/giphy cat` in slack returns sponsored content is the exact moment people will disable it.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by Sholmesy on Monday July 31, 2017 @04:31PM (#14895644)
Same.

But I think there are variations on this that work/make money.

`/giphy football` could return some relevant superbowl sponsored gif as one of the first N gifs. Kinda like how google gives you 3 "relevant" ads before showing you the actual search content. Start subtle, get more and more brash as time goes and people won't notice. I guess making it work without people leaving is the $600M question.

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