And I do see it as a lifestyle choice. You can't choose a lot of things in life, but you can choose where you live. I don't have a huge amount of sympathy for people who choose to live in the most expensive part of the US, and then complain about the cost of living. Despite making boatloads more money than me. I certainly don't feel like I should be forced to subsidize their lifestyle choice (I know that isn't the argument presented here, but it is an issue that often comes up with these issues. I don't think cost of living should be taken into account with regard to government programs and subsidies.)
"They" are easy to motivate, though. You just need to make it profitable and possible to do. "They" are actually very reliable that way.
Who is "they"?
"Stop grandstanding and take care of your own house first" is more of the message of this article, I'd say.