Realistically, how many of your customers are going to make a custom email for your giveaway promotions? Its going to be small, and they are 100% going to get spammed and abused by that part of the Internet industry that slams unwanted apps in your face or hijacks your search page for sideloads an advertising rootkit on to your phone. Because that is what they do, they get away with it and make a lot of money at it, and yes they offer you a small piece of the action and all you have to do is give them validated email addresses.
The local Taqueria had a jar that said "Put in your business card for a chance for free lunch, awarded monthly!" and the jar had dozens of business cards in it. I asked about it and the restaurant had nothing to do with it, except that the restaurant was paid by a local recruiter $100 a month to have that jar there.
So one of the Internet scumbags makes a deal with a web site, "Here is a contest you could run which is tangentially related to your web content, all you have to do is run the contest and we'll pay you $x." Free money right? No, it just makes you one of the Internet scumbags too, maybe you didn't know they were going to click jack Grandma's PC but at some level everyone who gets into these deals know there must be some catch otherwise they wouldn't be giving you all this money right?
If you are in the airport and someone says "Oh, are you on the flight to Chicago? My sister-in-law just left for there and forgot this bag, if you'll check it through to Chicago when you get there she will pay you for your trouble. How about $500 ?"
You have to ask; Why is it worth $500 for me to pretend this is my luggage when it would cost less than half that to go to FedEx and just ship it? Why is this person paying me to run a free lunch contest for them? Why is this internet company paying me to run a giveaway contest for them?
At Blekko we tried several times to find the people who weren't scumbags and were actually trying to provide a real service or value to our customers. They may be out there but if they are, they are outnumbered by scumbags at least 1000:1, maybe more.
The only winning strategy was to just not deal with them at all.
A pattern I've seen in business is similar: when there's a bad actor who is able to pay exorbitant amounts for user acquisition, but then offers a bad product/experience, it's a losing startup strategy to go compete by offering a better product/experience. Just avoid that particular market / niche / channel entirely.
The bad guys who are paying a super-high CAC and still successfully monetizing it are going to outspend you, and the customers who keep taking the bait from the bad guys have already signaled that they can't be reached.
So anytime you (as a startup) see the equivalent of "quick weight loss pills" being hawked successfully through some channel, and your product is "eat right and exercise," go around that trap and not through it. Otherwise the bad guys will drive you broke as you throw pearls before swine.
The major qualifier here might be that big incumbents, NGOs, or governments should not necessarily ignore these bad guys. Not what I'm saying. Just that if you are a good guy with limited money, attacking a profitable channel dominated by bad guys is a losing strategy.
I get that you probably added it somewhere in the giveaway text, but from a post somewhere, it was indicated the giveaways were more to garner attention, not as a profit-making venture. It turned me off completely when I started getting those. It gave me a negative impression on both Scott's Cheap Flights and on any companies that started sending me cold emails.
Maybe you can be more selective in your partners, or perhaps work with the partners in what gets sent out. I'm very judicious in what I let get my attention, and seeing these kinds of random sales pitches with no actual value proposition was annoying.
I went back to the giveaway and found the e-mail consent in the tiny text under the consent checkmark for signing up, so I can give you that for having the warning there now. It was not noticed when I signed up, however.
We only try to partner with high quality companies. For example this Tokyo one were running right now is with journy, ProductHunt, theSkimm, The Wirecutter, and Conde Nast Traveler. All legitimate companies. It's unfortunate that their emails are seen as spam because that's not good for anyone.
We'll keep this in mind moving forward. Thank you again :-)
What's done is done, I've unsubscribed.
Except you do.
"Our subscribers are too important to us to ever sell their information to someone else. We never have and never will sell users information like that. Our only source of income is subscriptions and occasional advertisements in the free emails. Ruining our reputation to make a few extra bucks would be an extremely stupid decision on our end."
Is at complete odds with:
"With that said, we do run promotions with partners where we give away awesome vacation packages (Mexico and Tokyo recently). If anyone signs up for one of these promotions they are agreeing to the terms and conditions, which clearly state that by signing up for the giveaway the email address will be distributed to all of the partners involved in the giveaway (typically 4-5 other companies)."
You literally sell their information to advertisers (oh no, sorry, your "partners") to make a buck. Acknowledge it, don't preface it with PR bull. What do you see as the difference between the first and the second paragraph? The fact that you only do it with people entering your promotions? Because that's still your users information.
Yes it's in your TOS, you are still selling personal information to third parties and their unknown partners.
And their partners are extremely spammy at best. They're all trying to force engagement and word of mouth.
Here's an excerpt from one of the intro e-mails I got:
> Welcome to the #SkimmLife! Here's how it's going to work:
> We'll meet you back here, in your inbox, bright and early tomorrow morning (PS If it's Friday or a weekend,
> you'll get theSkimm on Monday). We're a company that respects brunch, so we won't be with you on Saturday and
> Sunday. Can't wait? Here's the most recent Skimm
> Also, download our new app theSkimm for iPhone. It has a service called Skimm Ahead that makes it easier to
> be smarter about the future. Never again will you miss moments like when you vote in a primary or when your
> favorite show is back on Netflix. Best Part? It can integrate directly into your calendar.
> Lastly, good things happen when you share theSkimm! (read: winning prizes, swag, being a Skimm'bassador).
> To get credit for sharing, use your unique link: http://www.theskimm.com/?r=3cbcb2df OR our fancy invite page
> to have friends sign up. See how many people listen to you by checking this page.
> Your morning just got better. Trust us.
I looked at theSkimm and can't figure out how it's related either. Just seems like an email acquisition bartering scheme.
People who want to grow lists quickly all get together. The smaller lists pay for the prizes, the bigger lists pay with exposure. They all pitch a sweepstakes to their subscribers, all entrants end up subscribed to all lists.. everyone wins (allegedly).
Not to diminish the annoyance of being on surprise email lists. I agree it's frustrating, and it sounds like Scott's Cheap Flights should have been more clear with their users about the price of their contests.
They're using a promotional strategy to solicit signups in exchange for a giveaway (people have been doing this for years). They partner with several sites to promote this so everyone grows. Users are explicitly signing up for the giveaway & those TOS state the email will be distributed to the partners.
They are not selling their current users information to partners.
In other words, you might not like the promotion strategy, but that's a one-off, easy-to-change thing. They are not selling email addresses that they got directly via scottscheapflights.com - which is what the GP was insinuating (a bit dishonestly too).
There's a big difference as what's actually happening can be a strategy that you dislike (and they might as well, depending on the outcome), but what the GP is insinuating is that SCF is actually SELLING the data, is completely incorrectly.
"Our subscribers are too important to us to ever sell their information to someone else. We never have and never will sell users information like that. Our only source of income is subscriptions and occasional advertisements in the free emails. Ruining our reputation to make a few extra bucks would be an extremely stupid decision on our end. With that said, we do run promotions with partners where we give away awesome vacation packages (Mexico and Tokyo recently). If anyone signs up for one of these promotions they are agreeing to the terms and conditions, which clearly state that by signing up for the giveaway the email address will be distributed to all of the partners involved in the giveaway (typically 4-5 other companies)."
And their response:
"Thanks for the reply! I looked through my emails and found that the emails started right after I entered a giveaway from you. So that explains it! You're right, it does say for the giveaway offer that you're signing up for emails. Sorry that I jumped to conclusions. It's just that I get a lot of spam and it's very annoying. Also, your partner emails provided no value to me at all."
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With that said, it looks like we could do a better job making it even more explicit (which we try to do in the emails announcing the giveaway). We'll work on this on our end and never intended to mislead anyone.