My recommendation is to sell the space directly on BuySellAds. At $1.00 CPM it would fly off the shelves, but you can get much more than that with a little patience (and provided that your visitors have at least some kind of quality).

Another point to remember is that typically publishers only sell to Google AdSense their unsold (so-called "non-guaranteed") inventory. Typically you take this money because it's better than nothing, and because you couldn't sell this inventory yourself. Usually this non-guaranteed inventory has a lower value then the stuff you'd sell yourself.

There's a lot of reference-style material on news sites, and the CTRs on that are not bad. Just look at Wirecutter and its affiliate model.

That said, industry average for news display ads is about 0.05%... 1 click per 2,000 impressions. No bueno. Say 3m impression get 1.5k clicks, that's $0.33 CPC net or about $0.49 CPC gross.

Please help: https://www.reddit.com/r/reactnative/comments/64wwge/ads_mak...

It's pretty well known that techies don't click on ads, but they're only a smaller segment of the internet population.

Although I don't know how much I can blame this on connection problems on my end, it looks like it takes five seconds or so to type "Test Tester", when in my opinion it should take only one.

All you need to do is delete the frames where nothing changes in the input box and it'll be a big improvement.

(Obviously, this depends on your framerate. Suck it and see.)

Google is no cake-walk from the other end either. As someone who has paid them for ads, over 70% of the clicks are...shall we say?... low quality. Of course if you only run Google Analytics you may never realize this, but if you cross-check with something else you will.

The idea that google can better qualify leads based on search results has basically failed. Online advertising needs to be treated the same as the other media: just a method of branding.

I much prefer to pay-per-view rather than -per-click. At least I feel like I'm getting what I pay for.