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A comment on We’re dropping Google Ads. Parent comment

Re:We’re dropping Google Ads by elorant on Wednesday April 12, 2017 @03:05AM (#14095432)
It's not a CPM problem, it's a CTR one. Click through rates for news sites are abysmal.
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Re:We’re dropping Google Ads by true_religion on Wednesday April 12, 2017 @07:14PM (#14102619)
The more useful and relevant your content is, the less people are likely to click on ads to take them to something else.
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