So yes, many applications of ML are something "a regular data science team could do." However, isn't the main benefit of ML removing the need for a team of data scientists? Of course you will need some data scientists / ML engineers to support the ML product itself, but ultimately the gains will be realized from the ML doing the work that traditionally required a team of data scientists.
I agree it's not magic but it neither are 'manual' methods and at least the maths is a lot simpler.
You've missed my point. The thing is that building the ML model is NOT the hard part of machine learning in industry. The hard part is building an infrastructure that can make that machine learning model do something useful. It is much harder than people imagine. See for example this great paper by google for more details : https://static.googleusercontent.com/media/research.google.c...
that being said, even if ML gets you a 0.5% advantage over spreadsheet math, that is a non-trivial amount of savings on a national scale.
If one ML solution is better than the other one by only 0.01%, in this context it is worth a lot. It is a winner-take-all type of situation.
Edit: the second point was this: If one ML algorithm gives us a 1% saving and the other one gives us a 0.9% saving, you could say that is a 0.1% improvement or you could say that is a 10% (of 1% saving) solution. A percentage sign without context is not that meaningful.
From what I've seen in several places though is companies tend not to listen to their own people, but are willing to make changes based on the advice of hired "experts". So the experts will come in and ask everyone what the challenges are and what they might do to improve. Then the "experts" will pick several low hanging fruit and find a few things that cross internal boundaries (the harder things to change) and make recommendations. Upper management will go with it and improvements will be made. I suppose the way to sum it up is that they bring objectivity to the table.
"by applying DeepMind’s machine learning to our own Google data centres, we’ve managed to reduce the amount of energy we use for cooling by up to 40 percent. [...] Given how sophisticated Google’s data centres are already, it’s a phenomenal step forward."
I assume, because they haven't actually given an impressive number without massive wiggle room, that it's because they are clever enough to know the real number is embarrassingly low, but would welcome corrections.
I worked at one of the datacenters where they rolled this out. It definitely wasn't all that impressive in terms of real energy savings, it would temporarily make our PUE drop, but we'd have to make up for it after the recommendations were secured in order to account for the temporarily relaxed set points. It was mostly a PR thing from my point of view.
> DeepMind trained a neural network to more accurately predict future cooling requirements, in turn reducing the power usage of the cooling system by 40 percent.
But when you look at the DeepMind blog post (https://deepmind.com/blog/deepmind-ai-reduces-google-data-ce...), it looks like the 40% model is comparing to a baseline of doing nothing. So the question is : is this really something you require an AI research powerhouse like DeepMind for, or is it something a regular data science team could do?