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A comment on Snap Jumps in Debut After App Maker Raises $3.4B in IPO.

Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by sgwealti on Thursday March 02, 2017 @11:53AM (#13775643)
I'm a light snapchat user (send/receive ~100 snaps/week and post to my story every 3-4 days) and I have a question about its value as an advertising platform. I always skip the ads, and I don't know anyone else who uses snapchat who does't immediately skip the ads. When I do this, is it counted as an impression? I can't imagine advertisers would be happy to know that the ads can be skipped. Also I never use the Discover page and I don't know anyone who does. Yes, I'm one person and this is an anecdote but hopefully advertisers are getting valid engagement metrics.
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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by cspags on Thursday March 02, 2017 @11:54AM (#13775659)
I've wondered this as well, but my guess is that they'll go the Youtube route and make the ads less and less skippable over time.
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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by giarc on Thursday March 02, 2017 @02:30PM (#13777378)
I imagine it would be similar to Youtube's model.

>A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.

https://support.google.com/adwords/answer/2472735

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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by dingo_bat on Friday March 03, 2017 @01:14PM (#13784806)
Does skipping the ad count as interacting with it?
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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by giarc on Friday March 03, 2017 @02:55PM (#13785768)
Likely not.
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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by Emc2fma on Thursday March 02, 2017 @12:05PM (#13775787)
From what I remember, those ads make up a small % of their revenue. Most of it is sponsored content, discovery channels, etc.
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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by ehsankia on Thursday March 02, 2017 @01:10PM (#13776554)
I know people who look at the discover section daily and read through all those articles in there...
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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by tannerc on Thursday March 02, 2017 @12:15PM (#13775881)
If they're treating ad views the same as regular story views, it's once the ad is initially loaded[1].

But, as others have mentioned, Snapchat appears to be more interested in sponsored content and Discovery features.

1. https://blog.bufferapp.com/social-video-metrics

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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by Kiro on Thursday March 02, 2017 @12:13PM (#13775861)
> Also I never use the Discover page and I don't know anyone who does.

I do all the time. Equally anecdotal but still.

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