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Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by giarc on Thursday March 02, 2017 @02:30PM (#13777378)
I imagine it would be similar to Youtube's model.

>A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.

https://support.google.com/adwords/answer/2472735

Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by dingo_bat on Friday March 03, 2017 @01:14PM (#13784806)
Does skipping the ad count as interacting with it?
Re:Snap Jumps in Debut After App Maker Raises $3.4B in IPO by giarc on Friday March 03, 2017 @02:55PM (#13785768)
Likely not.