So this is basically enterprise sales. "Turnkey solution". Sure it could be assembled cheaper but it's also a lot easier to fundraise for such a turnkey solution because it's easier to imagine a shipping container that turns into a farm. Your donation will go to one of these boxes which we'll set up in this African neighborhood...etc.
The main problems our rural customers faced were much more basic in nature and cannot be solved by a $60k farming kit: uncontrollable and sometimes devastating wet/dry seasonal cycles that could decimate an entire crop, making financial planning very difficult. Subsequently many of our customers lived day-to-day off whatever they sold their produce for at the market, making securing loans/financing to invest in capital (more land, equipment, livestock) impossible.
At one of the farms we visited, I noticed a half-built brick house next to the main family house. The farm owner explained that they were building a second home, but that they had to do it literally "brick-by-brick", purchasing a few bricks with extra income when they could afford to buy them. He explained this investment in bricks was their form of saving for the future: the small amounts of extra money would get spent otherwise on food or other necessities rather than put into a bank account or stashed under a mattress.
Other basic problems included a relatively high marginal cost of transporting goods to market and little access to market price data. No agricultural education info. Communal access to heavy farming machinery (graters, plows, etc.) with no accountability for these devices (they end up breaking and nobody wants to pay to fix them). Unreliable electric grid, and no chance the cellular service would be reliable/affordable enough to get an IoT system up and running on a small farm, even if the farmers did have time left over after planting, harvesting, and processing their crops, and looking after their families. Everything is harder and more manual when you lack scale, and you can't order a replacement solar panel/battery/raspberry pi off amazon.
Since the goal of our project was to get the grater into the hands of as many cassava-grating women as possible, at marginally-above-cost, we decided to sell into restaurants and explore other cash-rich markets to cross-subsidize sales to small acreage farmers. We also wanted to sell direct, or close-to-direct (at least in the beginning) to build a relationship with our customers, get to know them, get feedback on the products, and spread news of the product thru word of mouth.
That said, maybe we should have looked to sell our graters to governments/NGOs so we could have scaled up faster.
[1] http://www.olin.edu/academics/experience/engineering-capston...
They would start with bamboo stakes, woven bamboo mats and sheets of black PVC plastic to construct temporary walls and and claim squatting rights on the land. Then they would slowly buy bricks and stack them up to supplement the walls.
Eventually they would buy cement to construct proper walls and proper roofing materials (the black PVC sheeting was used as a roof until then)
In the long term, they might repeat the process and start on a second story.
"In places such as rural India, small-scale farmers struggle to meet the challenges of fierce global competition, increasing costs of farm inputs, water shortages, and new diseases and pests brought on by a changing climate. To deal with these challenges, information has become a critical input to farming operations: faced with rapidly changing conditions, farmers need market information, timely technical advice, and alerts on new and improved techniques. There are currently few sources for reliable, timely knowledge. Television and radio have achieved remarkable penetration in rural areas and stand as an effective means of information dissemination. However, without a platform to discuss, debate, and relate personal experience, information is not actionable.
Social media - email, blogs, wikis, forums, and social networks - has revolutionized how people learn and share expertise on the web, but the Internet and its associated access technologies (broadband connectivity, PCs) are out of reach for much of rural India. Even if Internet-connected PCs were available, widespread usage is constrained by language and literacy barriers. But while computers are unaffordable or unfamiliar to rural communities, mobile phones are not.
Avaaj Otalo is a service for farmers to access relevant and timely agricultural information over the phone. This service was designed in the summer of 2008 as a collaboration between UC Berkeley School of Information, Stanford HCI Group, IBM India Research Laboratory and Development Support Center (DSC), an NGO in Gujarat, India.
By dialing a phone number and navigating through simple audio prompts, farmers can record, browse, and respond to agriculturual questions and answers. In addition to the Q&A forum, the service includes an announcements board of headline-like snippets updated regularly by DSC staff, and a radio archive to listen to past episodes of DSC's popular weekly radio program."
Avaaj Otalo led to the founding of Awaaz.De (literally, "give voice"), a company in India that provides a hosted solution for deploying voice-based social media.
We spent some time with the best and the brightest Ghanaian college students at Ashesi University [1], many of whom were middle/upper class and set on entering business and politics after graduation. Some discussed practical solutions to the problem, such as farmer co-ops. But all were fed up with the corruption and unstable governance of the country - which is actually extremely stable compared to Nigeria, Cameroon, Chad (Boko Haram). I heard that word 20 times during the half a day we spent with them - corruption this, corruption that. I left with the feeling that the current government and previous generations had let these students down, but that they were determined not to repeat those mistakes.
We also met the CEO and founder of the University, Patrick Awuah, who studied at Swarthmore in 1985 on a full scholarship and went on to work at Microsoft for 8 years as a software engineer and manager. He firmly believes in instilling ethics and self-reliance through education is the way forward for the country, and indeed the entire continent: "If you come back in 30 years, universities will be competing for the best and brightest students. I hope that universities will also be competing on things such as whose students are the most ethical. If that happens, it will change the continent."
I used to believe that religion was a crucial and effective way of passing an ethical code from one generation to the next. But every Ghanaian I met was either Christian or Muslim, and some even expressed concern for my soul when I said I wasn't religious. All taxi drivers would say a prayer and touch their jesus piece hanging from the rear view mirror before every journey (very disconcerting). I also spent some time in Afghanistan, where during the month of Ramadan, I and the other expats had to drink water out of sight in the bathroom at work when we were thirsty so as not to offend practicing muslims, and the entire country shut down after 2pm every day.
Yet despite hugely religious populations, both of these countries experience high levels of corruption, which I think isn't worse than the corruption that occurs in the US, it's just more visible - there's not enough to go around so favor currying/bribes/tribalism is more apparent than it is in wealthier nations where we've developed discrete ways of channeling and accumulating wealth. Corruption in poorer countries is very "in your face" - bribes to the police or politicians, kidnapping, torture, murder.
I'm not sure how it happened, but we were able to build better infrastructure in the US over the past 150 years - both physical (power, water, transportation, internet) and social (checks and balances, constitution, BOR, legal system, decently-managed welfare system). There was a lot of prosperity to go around, after WWII ended the great depression at least.
I suspect it had a lot to do with our financial successes following WWII and the unprecedented technological progress over the past century that allowed the majority of people in the US to prosper. I think our strong capitalist roots also helped, as we moved from an agriculture -> industrial -> services based economy (not a value judgment), while much of Africa was subjected to colonization and many of its resources, both material and human capital, were sent elsewhere. We corporatized and scaled up our agricultural sector, which has its pros (less back breaking labor, a lot more food) and cons (blander, genetically-weaker crops, danger of oligopoly). I think Mr. Awuah's comment is interesting because in 30 years, the best and the brightest Ghanaians may feel compelled to return home and improve life for their fellow Ghanaians, the same way he did after studying and working abroad.
In summary I believe more forward-thinking universities like Ashesi and more leaders like Patrick Awuah need to step forward to help instill a love for ethics, altruism, and the feeling of eating hard-earned bread after a long day of work in bright young students. This will address the core of the problem of the back-breaking labor needed for subsistence farming, but will take a long time. Until then we can chip away at edge problems, like cassava grating, and as another commenter pointed out, information access through smart phones.
This is all conjecture though, and I'm not big on either African or US history, so take my opinion with a grain of salt.
[1] In 2012, the university was ranked by PwC as the seventh most respected organisation in Ghana, becoming the first university to make the list. Ashesi's President, Dr. Patrick Awuah, was also ranked the 4th Most Respected CEO in Ghana. In 2015, Africa.com again named Ashesi among its list of top 10 African Universities (excluding South Africa). (From > https://en.wikipedia.org/wiki/Ashesi_University)
I suspect what you might be seeing is moral licensing. I was first introduced to this as a discrete concept in Malcolm Gladwell's podcast Revisionist History (episode 1). Interestingly, he predicted that because of it Hillary Clinton would suffer quite harsh criticism if she were to be elected (prior to the election). Listening to it for the first time after the election I couldn't help but think he was right in general but quite off about how it would be expressed. We had just elected the first black president, after all...
Can you explain yourself more? In your opinion: Is the US succeeding despite the corruption or is it the difference in the type of corruption that is holding Ghana back?
Also thank you for your comment, very interesting and refreshing!
The last sentence in the article is quite shocking, though unattributed:
> By 1989, Hungary's total annual agricultural output was larger than that of France.
[1] https://en.wikipedia.org/wiki/Collectivization_in_Hungary
It should come with some tarps and compost at least. It appears to have a nursery, so potting soil and nursery containers hopefully come with it too. I mean all this stuff is cheap, but if they're going to deploy a shipping container, might as well put some of the obvious stuff in it.
We have one farmer who uses some of our equipment, but he has also had good luck with soil in Fort Collins, CO [1]. He's on a hill though near a lake which might help. He said drainage was important for him.
Vertical farming is a great way to get around issues with soil quality. Especially for winter growing and also reducing the labor associated with planting, weeding, and harvesting. Seriously though, schedule a time to drop by if you're ever up in Laramie. We have a lot of knowledgeable people here who love talking growing! One of my coworkers has also done some good work on the economics or vertical farming (using our equipment mainly, as – well – that's what we know!) [2]. Much of the economics should be comparable on other vertical systems (though, probably less efficient you know ;) ).
Are you a software dev or tech person? Always fun to talk about the combo of farm and tech!
1: http://bayberryfresh.com/ 2: https://youtu.be/u-aFueGWSFU?t=6m1s
High altitude gardening (e.g., in the mountains) is difficult, but that is more due to the short growing season than the soil.
http://aces.nmsu.edu/ces/yard/2007/020307.htmlLast year a random 40-acre hilltop plot at Indian Creek was listed for 30k and finally sold for 15k, which is amazing. Its neighboring 40-acre lot with a view of Bear Lake is currently being sold for 30k. Lots of variances in prices and terrain, including mountain tops. Or at least tall hills, whatever they officially are.
One of the weirdest incentives for me to keep looking is that certain counties in ID don't have building codes: you're on your own. That flexibility cuts both ways, but it means you could make a mud and straw house if you felt like it, without interference. Of course, cabin kits are probably safer and more practical.
We got a whole lotta land up here, and most of it is stuck in the post-lumber slump.
So - why Wyoming? Why don't you go some place with milder weather that isn't a desert like Kansas or Arkansas?
I suspect part of the reason they're going high-tech with all the IoT devices is so that they can sell a lot of these domestically for profit, and thereby subsidize the ones they send overseas. Not necessarily a bad idea. And if they can get the owners/users to form an online community and capture some learning, the more the better!
I live in the Pacific Northwest, so am thinking about installing a cistern/rain water collection center, then putting together a drip system for planter beds that we'll be installing.
Thank you!
Here’s a pseudo-schematic that I just chalked down:
These are the parts I have bought off of Amazon. If you can buy these parts from a single seller than I am sure you can save even more.
Listed prices are the prices I have paid. Currently, they could be more or less on Amazon. Some parts were bought at a Lowe's local store.
Koram Drip Irrigation 1/4" Blank Distribution Tubing Drip Watering Hose 50' Roll $8.99 1 $8.99 https://www.amazon.com/gp/product/B013WJYKZQ/ref=oh_aui_deta...
Raindrip 381025B Heavy Duty Support Stakes, 6-Inch, 25 Per Bag $7.51 2 $15.02 https://www.amazon.com/gp/product/B000BOAKKK/ref=oh_aui_deta...
Rain Bird T22-50 Drip Irrigation 1/4" Blank Distribution Tubing, 50' Roll $6.69 1 $6.69 https://www.amazon.com/gp/product/B000FJX5DU/ref=oh_aui_deta...
Fastening Tape 0.75-inch Hook & Loop Fastening Tape 5 yard/roll - Black $5.31 1 $5.31 https://www.amazon.com/gp/product/B004AF9II6/ref=oh_aui_deta...
Koram 1/4" Blank Distribution Tubing Irrigation Gardener's Greenhouse Plant Watering Drip Kit Accessories IR-D $25.99 2 $51.98 https://www.amazon.com/gp/product/B013JPIJG4/ref=oh_aui_deta...
Prime Wire & Cable EC502608 8-Foot 16/3 SJTW Indoor and Outdoor Extension Cord, Black $6.58 1 $6.58 https://www.amazon.com/gp/product/B006G6A2KA/ref=oh_aui_deta...
EcoPlus 728492 Eco 100 Submersible Pump, 100GPH $11.95 1 $11.95 https://www.amazon.com/gp/product/B007KIIQF6/ref=oh_aui_deta...
Samar 5/16-in x 20-ft PVC Clear Vinyl Tubing 1ft $2 1 $2.00 https://www.lowes.com/pd/Samar-5-16-in-x-20-ft-PVC-Clear-Vin...
Murray 2-Pack 1/4-in to 5/8-in dia Stainless Steel Full Clamps $0.71 1 $0.71 https://www.lowes.com/pd/Murray-2-Pack-1-4-in-to-5-8-in-dia-...
BrassCraft 1/2-in x 3/8-in Threaded Adapter Bushing Fitting $3.98 1 $3.98 https://www.lowes.com/pd/BrassCraft-1-2-in-x-3-8-in-Threaded...
BrassCraft 3/8-in x 3/8-in Barbed Barb x MIP Adapter Fitting $3.78 1 $3.78 https://www.lowes.com/pd/BrassCraft-3-8-in-x-3-8-in-Barbed-B...
TP-LINK Wi-Fi Smart Plug, Works with Amazon Echo, Turn On/Off Your Electronics From Anywhere (HS100) $29.99 1 $29.99 https://www.amazon.com/gp/product/B0178IC734/ref=oh_aui_deta...
Aquarium 8Way Air Flow Splitter Lever Control Valve 3/8 Inch Tube Dia $11.76 1 $11.76 https://www.amazon.com/gp/product/B00W136G8E/ref=oh_aui_deta...
MoonCity 3-in-1 Soil Moisture, Light and pH / acidity Meter Plant Tester,Good for Gardener or planter both indoor and outdoors (No Battery needed) $12.99 1 $12.99 https://www.amazon.com/gp/product/B017GQ9VVY/ref=od_aui_deta...
30 gallons plastic container from home depot $20 1 $20.00
Total $191.73
I went to their funding page and read more about what's inside the "box" https://republic.co/farm-from-a-box
1: micro-drip irrigation system
2: 3kW solar power
3: Pumping System
4: IOT setup
5: Energy management
6: Basic farm tools
As of 2016, average cost of solar power is approximately $3.00 per watt so ~ $9K. I have installed a decent sized drip water irrigation system in my backyard purchased with stuff off of Amazon for a total of $200 max. IOT is unnecessary here. I mean would "poor" people require to purchase Iphones and Macbooks too to see data collected from the IOT setup? A manual water pump like this (http://www.top-pumps.com/pro/20090613195613.jpg )or even an electric one does not go north of $1k-1.5k. Most solar panels and reserve battery system come with a built-in energy management feature. This box does not even contain a variety of seeds, soil, fertilizer and other mandatory things required for proper farming. Think outside the box.