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A comment on Verizon Explores Lower Price or Even Exit from Yahoo Deal. Parent comment

Re:Verizon Explores Lower Price or Even Exit from Yahoo Deal by dexwiz on Thursday December 15, 2016 @01:41PM (#13186963)
Good to know. I guess I have trained myself over years to skip the "sponsored results," and did not expect for them to be so important.
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Re:Verizon Explores Lower Price or Even Exit from Yahoo Deal by simonw on Thursday December 15, 2016 @01:54PM (#13187092)
They are way more effective than basically any other form of online advertising, because the user has effectively just typed "I have intention to purchase X" into the search engine, and you as the advertiser get to be the first result they see.

(Also most people honestly don't know the difference between sponsored results and real search results)

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