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A comment on Verizon Explores Lower Price or Even Exit from Yahoo Deal. Parent comment

Re:Verizon Explores Lower Price or Even Exit from Yahoo Deal by JumpCrisscross on Thursday December 15, 2016 @12:49PM (#13186491)
For Q3 2016 Google earned over 70% of its revenue and 80% of its advertising revenue from "Google websites" [1].

Google websites include search as well as YouTube, Gmail, et cetera. AdSense, AdMob or DoubleClick revenues make up the bulk of the other 20%.

[1] https://www.sec.gov/Archives/edgar/data/1652044/000165204416... pages 31, 33

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Re:Verizon Explores Lower Price or Even Exit from Yahoo Deal by dexwiz on Thursday December 15, 2016 @01:41PM (#13186963)
Good to know. I guess I have trained myself over years to skip the "sponsored results," and did not expect for them to be so important.
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Re:Verizon Explores Lower Price or Even Exit from Yahoo Deal by simonw on Thursday December 15, 2016 @01:54PM (#13187092)
They are way more effective than basically any other form of online advertising, because the user has effectively just typed "I have intention to purchase X" into the search engine, and you as the advertiser get to be the first result they see.

(Also most people honestly don't know the difference between sponsored results and real search results)

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