Re:Pebble's next step
by distantsounds on Wednesday December 07, 2016 @11:20AM
(#13123655)
This last kickstarter raised $12million while only requiring $1million to fund. I'm really unsure how they managed to get 12x the "required" funding but still fail to deliver.
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Did you see that picture of the development team in the article? That's a hell of a lot of mouths to feed.
It's pretty common for Kickstarter projects to ask for a lot less than they actually need. Hence the reason for all the stretch goals and such. Companies like the story to be that they blew their goal out of the water, not just barely creeped over the funded line.
Which is super shady in my opinion. I've seen video game Kickstarters cancel their KS when they have a bit over 100% funding and a few days left. Clearly they are short of their real goal. Another common warning sign is when it fails to fund the first time and relaunches a few months later with a lower goal.
Re:Pebble's next step
by whywhywhywhy on Wednesday December 07, 2016 @03:32PM
(#13125952)
Their internal target would have absolutely been "Less than 5mil+ is total failure".
Low goal is just good for PR and means you actually get some money rather than none if you fall short of your secret real goal