You can take the "going to change the world" too far. They are bankrupt and still believe they're "Making Awesome Happen". Investors lost their money. Suppliers will not get paid. Employees are losing their jobs just before Christmas. Customers will not get their orders. Current customers are left without support and - in the near future - a limited functioning device. How is that "Making Awesome Happen"? A more humble attitude would be more appropriate.
I have to totally agree. Kickstarters fail, but this[1] is a gold standard of how not to write your "sorry, we failed" post. Ditch the marketing speak and the PR photos and just be honest with your customers.
[1] https://www.kickstarter.com/projects/597507018/pebble-2-time...
Are you sure investors lost their money, considering the Fitbit transaction and the usual liquadition preferences et al
Fitbit is not a struggling wearables manufacturer. It is solidly profitable.
Their stock price is down 75% year-over-year, though their watch-ish sales are improving as the Apple Watch declines.
Pretty sure they feel terrible right now and I don't think they slept well for the past 6 months. Could someone reasonable see this coming before KS? Most likely yes. Would they get this far without taking big risks? Most likely no.
You feel angry you didn't get your pebbles, I feel angry I didn't get my two pebbles and a core.
Imagine how they feel - reportedly turned down $750 mil and less than a year later had to apply for a job at another struggling wearables manufacturer.