Not affiliated, just a happy user.
I've got literal hours of video of some dirt road in the Alaska tundra. No one wants to watch that, I've got to whittle it down to the highlight and parts that folks might enjoy, like the mountain goats in the middle of a blind corner or the moose running across the road. And that is time-intensive; literal hours for fifteen minutes of something I'd share with people. Not just finding the interesting parts, but captions and titles, and some kind of soundtrack, it all adds up to non-trivial amounts of time. One could just hit the "share" button, but no one's going to watch more than 30 seconds of it.
One also quickly learns that from the camera's POV a lot of stuff looks alike. Our recent trip down the Icefields Highway in British Columbia looks like any of a hundred mountain roads when viewed through the lens of a camera. Makes me kind of wonder why I bother.
Automated editing solutions would help, but compared to editing by hand, I'd say they would compare same way as Instagram filters compare to a photographer/retoucher working in Lightroom/Photoshop.
So... they would propel you and your company into the stratosphere of success? :)
I agree with your premise; the hard part is definitely finding the interesting bits. Actually putting them together is easy after that. There's some good stuff happening with "exciting moment detection" based on other sensors; like peak heart-rate and speed if you record those on Garmin.
Editing is an art - sure you can automate it, but until we have strong AI it's not going to be a substitute for a talented editor.