Re:Facebook Overestimated Key Video Metric for Two Years
by dismantlethesun on Thursday September 22, 2016 @10:11PM
(#12561857)
It looks like they didn't count it in either metric. Peoples' complaint is that they excluded it from all averages and all reports, which inflates their average duration of video watched because videos less than 3 seconds aren't included at all.
Re:Facebook Overestimated Key Video Metric for Two Years
by arcticfox on Thursday September 22, 2016 @10:10PM
(#12561856)
That distinction makes all the difference to me. IMO one answer is fraud and the other is borderline valid / no big deal.
Re:Facebook Overestimated Key Video Metric for Two Years
by prostoalex on Friday September 23, 2016 @02:45AM
(#12562766)
> If they counted those sub 3 sec views in the count but not in the duration
It sounds like this was exactly what was happening.
From the article: "Video views of under three seconds were not factored in, thereby inflating the average. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time”, will reflect video views of any duration."
They should have a histogram of durations.