>But they need to innovate fast if they want to keep their customer base
My boss said something today concerning Apple that is relevant to this. After hearing Warren Buffet bought a bunch of APPL.
"Apple isn't a technology company anymore, they're consumer goods, so that's an understandable choice."
Warren Buffett didn't make the decision to make those AAPL share purchases, 2 of his lieutenants did. They have autonomy in managing $9B (or maybe it was a combined $18B? ) portion of Berkshire Hathaway's investment.
I can't imagine iPhone line continue this way for next 5-10 years. They need to get into something new fast. VR, AR etc.