A company that's a startup building an MVP for a consumer app might not care if its software ever works reliably, or will be maintainable in five years. But if you're a bank, or a big on-line retailer, or a company that sells enterprise software - a business where you or your customers push billions of dollars of business through a software system - you definitely do care.

> But if you're a bank, or a big on-line retailer, or a company that sells enterprise software - a business where you or your customers push billions of dollars of business through a software system - you definitely do care.

Funny, those companies have the least reliable, performant, and maintainable code.

Probably because they outsource everything to Indian company full of fresh from school developers.

They outsource to IBM, IBM outsources to India.

citation needed

Experience. The worst horrors I've seen have been in the finance sector. I'm currently working on one where the developers don't know transactions exist. And millions of dollars of transactions daily are coordinated by users emailing inline csv files.

I'll add an experience with a bank that could only accept ACH batches via ActiveX control in Internet Explorer.

Oh, and a brokerage that actively prevented password managers from pasting passwords into the login form.

Visa

Okay where's your citation of a startup that is all about engineering excellence and not about shipping product?

Cruise

They care, they just don't know they care, until they do.